§00 / Services

Three ways to work with me.

One says yes to a long-term relationship — multiple problems, unknowns you can't yet name, and a tech function that needs an owner. One says yes to a specific project with a clear start and a clear end. One says yes to a conversation.

01 / Fractional CTO

Embedded — not an outside advisor.

Strategist and lead engineer, on the inside. I'm one of you, not a contractor on the outside looking in.

Who this is for
  • You've outgrown the patchwork — tools, contractors, spreadsheets — and you need someone to own the lane.
  • You have multiple things going on — or you don't yet know what you don't know — and you need someone who can figure it out and go build it.
  • You want technical leadership that's in the work, not on top of it.
What I actually do
  • Embed in your team — leadership meetings, Slack, tools, day-to-day decisions.
  • Own the tech roadmap and prioritize what actually gets built.
  • Build the highest-priority work myself, end-to-end — not just plan it.
  • Pull in people across the org (sales, ops, support, the people doing the actual work) to ground my judgment in what's true.
  • Evaluate vendors, CRMs, and AI implementations.
  • Make hiring calls on technical roles.
  • Translate between you and outside engineers, contractors, or agencies.
Engagement shape

Monthly retainer. Most engagements run 6–12 months minimum — embedding takes time to compound, and a contractor-at-arm's-length relationship doesn't get me close enough to the org to do the work well. We start with a 2-week diagnostic to align on priorities before signing the retainer.

What this isn't

This isn't a board advisor role, and it isn't strategy-only. I'm in the code as much as I'm in the meetings — that's the whole point. If you want someone to nod at quarterly reviews and hand you a deck, hire someone else.

02 / Build

Scoped, shipped, owned.

Custom software, automation, and AI. One specific problem with a clear start and a clear end.

Who this is for
  • You'd rather work with one person who owns it end-to-end than coordinate an agency.
  • You have one specific thing that needs to ship, with a clear start and a clear end.
  • The problem is defined enough that we can scope it, price it, and finish it on a timeline you can plan around.
  • You need a partner who understands product, GTM, and change management — not just a developer who'll ship what you ask for.
What I actually do
  • Build MVPs and client-facing web/mobile apps from zero.
  • Build internal platforms — admin tools, automation pipelines, integrations.
  • Connect the tools you already use — CRMs, e-commerce platforms, APIs — into something that actually works together.
  • Implement AI workflows that actually do something useful (not chatbot theater).
  • Run discovery, scope the work, and quote a fixed fee before we start.
Engagement shape

Fixed-fee, fixed-scope. Most builds land between 1 and 6 months. Starts with a paid discovery sprint to scope the work — we both walk away from that with a real estimate and a real plan, or you take the discovery output and hire someone else.

What this isn't

This isn't ongoing leadership and it isn't staff augmentation. If your problem is bigger than a single project — multiple initiatives, moving targets, unknowns you can't yet name, or a tech function that needs an owner — that's Fractional CTO, not Build.

03 / Advisory

A strategic brain for a defined window.

A second set of eyes for a specific decision — CRM, vendor, AI strategy, due diligence. No retainer.

Who this is for
  • You have a tech decision in front of you and want a second set of eyes before you commit.
  • You're evaluating a CRM, a vendor, or a major platform migration.
  • You're considering an AI initiative and want to know what's real and what's vendor pitch.
  • You're doing tech due diligence on an acquisition or partnership.
What I actually do
  • CRM and platform evaluations.
  • AI strategy and implementation roadmaps.
  • Tech due diligence for M&A or major partnerships.
  • One-off architecture reviews.
  • Strategic working sessions on specific decisions.
Engagement shape

Hourly or sprint-based. A typical engagement is a single 60-minute call, a 1-week sprint with a written deliverable, or a 2-week deep-dive. No retainers, no commitment past the engagement.

What this isn't

This isn't ongoing fractional leadership. If you find yourself wanting me back every week, we should talk about converting to Fractional CTO.

→ Next step

If one of these sounds like your problem, let's talk.